HEllo, I'mVappu Penttilä

Service Designer / UX & UI Professional
Take a look at what I do


Hi, I’m Vappu, an experienced digital media professional. I currently work as a Service Designer in Helsinki.
For the past decade I have been specializing in making things beautiful, intuitive, engaging and enjoyable in the digital world. I'm passionate about making users happy, not forgetting the business owners’ happiness too. I enjoy solving problems and thinking profoundly about the details. I’m a native writer in Finnish and fluent in English. Detailed project portfolio available by request.
On my free time I enjoy cycling, triathlon, board games and books.
Basic info to get started
Download resume as PDF format


In my current position as a service designer, my tasks include
Concretising goals and end-products to the project group
User-centered design methods, service design methods and design thinking approach
Interactive and rapid prototyping with html + css and with Sketch + InVision. Responsive and mobile first design
Visual design for digital services
User experience testing, usability testing
Usability, and information architecture
Facilitating and workshopping
Documentation of large concepts
Agile, Scrum, Lean development
I use: Photoshop, Illustrator, InDesign, Sketch + InVision, Wordpress, Html, CSS, Dreamveawer, MS Office, Brackets, Mac + PC
Take a look at my key expertise areas!
Service Design - service design methodology, user-centered design
UI and UX Design - responsive design, mobile design, interaction design
Visual Design - layouts, graphics, icons
Prototyping - html, wireframes, Sketch, InVision
Data and testing - data analysis, user testing, interviews, usability testing
Language Skills


Besides the formal education I always look for new opportunities to develop my professional skills and knowledge further.
I enjoy professional discussions with colleagues, learning from project groups, attending to seminars and conferences and keeping myself up to date in the digital world.


Over decade of digital design and communications experience with the largest global companies and top digital governmental projects in Finland.
During my career I have worked with great customers from Nissan Nordic Europe, Finnair, Elisa, Various Finnish Governmental offices (including Prime Minister's Office Finland, Ministry of Economic Affairs and Employment, Ministry of Social Affairs and Health), Finnish Customs, Population Register Centre, Rovio, Tieto, Nokia, UPM, Wärtsilä, A-Katsastus, TeliaSonera, Invalidiliitto
Service Designer at Ambientia

Since 2014

Responsibilities in leading digital service design and concepting projects with variety of customers. Concentrating in UX, UI and visual design.

Concept Designer at MPS Prewise

2008 - 2014

Digital learning solutions and communication campaigns for change implementation and competence development mainly for big organizations. My role? Leading design projects, interaction design, visual design and content creation. Taking care of the end-users point of view in the process.

Executive Produder at YLE


Executive Producer for YLE Learning multimedia team. Team management and responsibility for producing online and digital services for YLE Learning.

Subeditor at YLE


YLE Learning multimedia team. Responsibilities in journalist work and organizing team members' tasks and productions.

Online Journalist at YLE


YLE Learning multimedia team. Journalist work for online and digital services. Planning and designing YLE Learning online and digital services.

Communication Officer at KIASMA


Responsibilities in communication officer work. Writing articles to online and print publications.

Research Assistant at the University of Helsinki


Research assistant at the Christina Institute. Archive work for a project related to architectural history of Helsinki. Research Assistant for the department of Art history. Archive work for a project related to architectural history of Helsinki.

Project Researcher for Helsingin Sanomat


Documenting the results of Helsingin Sanomat reader poll on the most important architectural achievements in Finland. Including journalist work.

Freelancer Graphic Designer


Various freelancer graphic design projects. Including designing print layouts and online graphics.

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You can use the form provided below or drop me email. You'll also find me in Twitter, LinkedIn and Instagram.
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